Member breweries of the BA Export Development Program are invited to participate in the U.S. craft beer pavilion at the Beer & Food Attraction international exhibition, taking place in Rimini, Italy from February 16-18, 2025…and VBC will be there! While hosted in Italy, previous editions of the event have attracted strong attendance from buyers across Europe.

Beer & Food Attraction is a premier global fair dedicated to craft beer, food, and beverages. Unlike other European trade shows that primarily focus on beer producers as attendees, Beer & Food Attraction provides a unique platform for these producers to market and sell directly to buyers and retailers. The exhibition’s culinary focus further enhances its appeal, drawing a significant HORECA (hotel, restaurant, and café) audience—a key channel for the Export Development Program and the U.S. craft beer sector to target.

Members interested in European beer markets are encouraged to participate.

2024 show facts & figures:

• 41,501 visitors from 77 countries
• 494 exhibitors showcasing 600 brands from 19 countries of origin
• 85 countries

The Brewers Association will be hosting a trade mission to Italy as part of attendance at the Beer & Food Attraction event. The trade mission will enable participating breweries to meet with importers and participate in other organized activities that promote American craft beer in the market.

For more information on the show, please visit the Beer & Food Attraction website.