Black is Beautiful Beer Project
We brew beers for all and we share cheers with all. As such, we have joined numerous brewers around the world to participate in the Black is Beautiful initiative. Launched by our friends at Weathered Souls Brewing Co., Black is Beautiful is a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many people of color face daily and to show that the brewing community is an inclusive place for everyone.
All participating breweries are asked to donate proceeds from their beer release to local organizations that support equality and inclusion. Proceeds from sales of our version of this beer will be donated to Media Mentors, a non-profit organization providing Tidewater Virginia area youth with tools, education, and platforms to create and own their narratives. The teaching programs encourage creativity, build confidence, and inspire entrepreneurship in our youth, such as partnering with local businesses and organizations to produce authentic, grass roots media.
This community-based program is focused on empowering communities across the United States that have been underserved by public institutions, elected officials, and people who are employed to protect and serve our neighborhoods. Their ! initiative (http://SignMeUpNow.org) serves as a digital clearinghouse to organize fundraising campaigns, promote voter registration events, share volunteer opportunities and scholarship information, promote positive media, and provide training sessions for tomorrow’s community leaders.
Media Mentors’ video “I Can’t Breathe” brings a powerful message showing the need to have a real conversation about social justice and community building: https://youtu.be/m53jaF–K2I.
Our sincere thanks go out to Brian Smalls, John Tarley, and other community advocates from whom we continue to seek guidance on how to focus this project on promoting positive outreach and real time engagement. We stand with our colleagues, our friends, and our neighbors; and we will do what we can to lead by example.
For our version of Black is Beautiful, Virginia Beer Co. will take the original open source Imperial Stout recipe developed by Weathered Souls, and blend Waypost Imperial Stout vintages aged for 12 months in Apple Brandy barrels and Willett Bourbon barrels to showcase flavors coming together from across the country. We expect 4-packs to be available at the end of June.
More information about Black is Beautiful can be found at: https://blackisbeautiful.beer/.